3 min read

#146. The Importance of Market Segmentation

Written by Vira Sadlak
3 min read

You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about?

In today’s episode, we go deep into all things market segmentation with our guest, Emil Kristensen.

From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their segmentation strategies.

Tune in to learn more and level up your eCommerce marketing strategies on this week’s episode of Email Einstein.

About today’s guest 

Emil Kristensen is the CMO of Drip and co-founder of Sleeknote, which was recently acquired by Drip. Co-host of the largest podcast in Scandinavia “Marketing brief”, an international speaker with loads of insights into all things marketing and personalization.

You’ll learn

  • The basics of segmentation
  • How segmentation helps retention
  • Why segmentation is essential to successful marketing
  • How to start segmenting your audience
  • How to use segmenting to advance your marketing strategy

Some of the questions we ask:

  • How is segmentation different depending where you’re at in the customer journey?
  • How do you collect data with drip?
  • How do you organize data to optimize segmentation?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Request free email marketing audit from our experts!