The most annoying thing you can do when sending an email to your customers? Apart from hiding your unsubscribe button, that is –
Putting “no-reply” on your email.
If your intention is to turn your customer away, then that’s a surefire way to do that.
But if you’re looking to build a brand whose marketing emails customers recognize at a first glance among the other 1,054 they left unread, you need to learn to communicate with your customer.
In this episode, Vira and Alissa share the best ways to build trust and spark engagement with your customer so you can get valuable feedback on your product, get inspiring testimonials, and prove to your customers you’re the best brand for them.
You’ll learn
- How to encourage interaction in your normal email automations (aka flows)
- How to get stellar user generated content
- How to improve the engagement on your SMS
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Taggart
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
