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In this episode, we dive into 3 crucial email strategies: Back-in-stock Flow, Replenishment Flow, and Price-drop Flow.
Learn how these flows contribute to revenue growth and customer retention, plus get Vira’s pro tips on taking those flows to the next level during BFCM.
You’ll learn
- why Back-in-stock flow, Replenishment flow, and Price-drop flow, are essential for eCommerce success
- how these flows contribute to revenue growth and customer retention
- Vira’s pro tips on how she’s optimized engagement and conversion rates within those flows with her clients
- why Price-drop flows are essential during BFCM season plus practical examples on how to implement them
Links mentioned in this episode
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Meet your host

Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@fl*****.com, and she’ll probably shoot you back a list of her favorite cat videos.

Written by
Vira Sadlak