Do you wish your website and emails brought in more consistent sales? Did you know that even some of the biggest brands get key parts of their websites wrong and lose leads and sales? Today’s guest is here to spread the wealth of knowledge!
In this episode, we interview Reese Spykerman, an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing.
About today’s guest
Reese Spykerman is a website conversion optimization expert who helps physical and digital product-based businesses increase their websites’ revenue by optimizing their customers’ online buying experience.
Reese is a graduate of Missouri’s School of Journalism and for the past 15 years, she has combined her writing background with powerful strategic design techniques to help hundreds of global small business owners, some of whom have seen products sell out and achieved a 4x boost in revenue. She has also designed a website and book cover for the New York Times bestselling author Chris Guillebeau and is the creator of the online masterclass series The Commerce Collab.
Reese’s work has appeared in numerous publications and podcasts including Entrepreneur, Business Insider, Thrive Global, Entrepreneurs on Fire Podcast, Thrive by Design Podcast, ProBlogger, The Winning E-Commerce Experience Podcast, and Spinsucks. She currently resides in Northern Michigan with her husband.
Some of the questions we ask:
- What does sell and what do the highest converting websites do differently?
- Are there ways you can affect your average order size and profit margin per customer with website design tricks?
- What are the three biggest problems on websites that send people away or make them leave the site?
- What advice would you give to someone who’s just starting out with building their own website?
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.