3 min read

#63. How To Build Your Ecommerce Empire, Interview With Doone Roisin

Written by Team Flowium
3 min read

If you’re working up the courage to start your first DTC brand or considering launching another one, this episode is the inspiration you need to take that next step.

This week’s guest is Doone Roisin, currently the founder of Female Startup Club and previously the owner and founder of Kincs, a DTC jewelry brand.

Doone is sharing her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs.

Tune in for this inspirational interview.

About today’s guest 

Doone Roisin is an Australian entrepreneur and marketing expert.

After having spent the last 10 years working in digital marketing and ecommerce; from running the social media at Australia’s largest (and most successful) online retailer The Iconic, to working with huge global brands like Snapchat and IMG she changed gears and started launching her own companies; a direct-to-consumer jewellery brand that exists to make millennial women all over the world sparkle bright, and Female Startup Club; an educational platform that provides insightful podcasts and technical courses.

Doone is on a mission to help advance women-in-progress through an insightful podcast, technical courses and relevant resources to learn and dominate.

You’ll learn

  • How eCommerce has created more opportunities for women
  • How to get our small business grant
  • Doone’s biggest advice for female entrepreneurs

Some of the questions we ask:

  • How did you come to be an entrepreneur? What does it take to become an entrepreneur?
  • What were some of the highlights of your building your DTC jewelry brand Kincs? 
  • How would you describe Female Startup Club? How did the idea for the Female Startup Club come about?

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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