3 min read

#125. Improve Your Post-BFCM Sales with Cohley

Written by Vira Sadlak
3 min read

In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley. Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley.

About today’s guest 

Brian Petracca is a Director of People & Operations at Cohley.

What’s Cohley? 

Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost.

Whether that’s branded photos or videos shot by creators on iPhones or more polished, high-res photography created by our network of photographers, Cohley is the content engine that provides marketers with the assets that they need to win across digital channels.

You’ll learn

  • How Cohley can help your business and brand.
  • How to utilize UGC to drive sales.
  • The importance of UGC, and top-performing assets.
  • How influencer marketing intersects with email marketing.

Some of the questions we ask:

  • What is Cohley and who is it for?
  • How can UGC influence purchasing behavior in the post-holiday season?
  • What is Cohley-activate and how does it work?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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