In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.
While a high Click Rate (CR) is beneficial, achieving a higher Click-Through Rate (CTR) is even more advantageous. This indicates that recipients are actively engaging with your call-to-action, product links, and ultimately landing on your website. Tune in and learn more!
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- The difference between CR and CTR
- How many CTAs recommended to use
- Why email personalization is important
- How optimization for mobile and gamification can improve your CTR
Resources Mentioned in This Episode
Meet your hosts
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at firstname.lastname@example.org, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.