Google Merchant Center Updates—What eCommerce Brands Need to Know
Google just dropped major Google Merchant Center updates—are you ready?
In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.
Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.
Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.
About Today’s Guest
Tanya Chandik is a Strategist who has been working in eCommerce ever since 2016 and has been fortunate to see the evolution of the marketplace, customer behaviour and vital sales channels over that time.
An overarching takeaway from her years in the industry is, always work on growing your owned audience – it’s essential to maintaining your margins.
You’ll Learn
- What Google Merchant Center is and why it matters
- Key updates every eCommerce brands should know
- Best practices to boost performance
- How to protect margins by growing your owned list
- Pros and cons of Google Merchant Center and how to navigate them
- What brands get wrong about VIP segments and privacy concerns
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@fl*****.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
