#104. How to add Gamification to your Email Marketing Strategy with Dmitry Kudrenko, CEO of Stripo | Podcast

Vira: 0:41

Hello everyone and welcome to another episode of Flowium podcast. I’m an email marketer at an email marketing marketing agency called Flowium. I’m very passionate about email marketing and because I love what I do and because I love what we do here at Flowium, I want to share my insights with you. Flowium is one of the fastest growing email marketing agencies in the world and we specialize in providing premium full service e commerce email marketing experience to all of our clients. Delivering the right message to the right person at the right moment. That’s basically what we are all about here at Flowium. And I’m very excited today because today I’m joined by a very special email marketing nerd, Dimitry. I hope you don’t mind that I’m going to call you this way because I know that you are just as passionate about email marketing as I am. So please roll the red carpet for Dmitry Kudrenko. Dmitry is a founder, CEO and mastermind, basically behind Stripo online email template tool that will help you make your emails more fun, better looking and just honestly people will be excited about receiving your emails in their inbox. Always nice to have a fellow email marketing guru or nerd here with us. Not so many people that I can talk about email marketing with and I’m really, really excited to have you here on our podcast. Say hi Dmitry.

Dmitry : 2:03

Hi. Hi. Thank you for having me. It’s pleasure.

Vira: 2:07

Yeah. And Dmitry is fellow Ukrainian as well. Right now he’s in Dnipro. So it’s nice to have a fellow email marketing nerd. Fellow Ukrainian and yeah, I think it’s going to be a fun podcast. Cool. Okay Dmitry, before we go all of the serious and juicy questions, let’s do a quick blitz Q and A. So sort of like this or that kind of questions. Okay.

Dmitry : 2:32

Yes, please.

Vira: 2:33

Cool. Let’s do this. So I’m going to ask you, I’m going to give you like two options. Pick the one that you like.

Dmitry : 2:38

We just started session about the gamification with Gamification?

Vira: 2:42

Yeah, pretty much. Yeah. That’s a good one. That’s a good one, right? I like, I like how you approach it. Okay, cool. So the first one Apple or Android. So iOS or Android?

Dmitry : 2:51

IOS.

Vira: 2:52

Nice. Online shopping or offline Shopping?

Dmitry : 2:56

Online and sometimes offline.

Vira: 2:59

Team online shopping. Online shopping all the way for me. Okay, cool. Mobile or desktop?

Dmitry : 3:05

Desktop. I’m old fashioned.

Vira: 3:07

Yeah, I’m with you here on the same page with you. But as a email marketer, definitely mobile has been taking a lot of, a lot of our attention. Okay, cool. The next one. Sending emails or receiving them?

Dmitry : 3:23

It’s a tricky one I think more for receiving.

Vira: 3:26

Yay. Receiving. Okay, cool. Instagram or Tick Tock?

Dmitry : 3:32

Okay, Instagram.

Vira: 3:33

Yeah, I’m not, I’m not surprised. I’m not surprised. You, you, you look like an Instagram kind of guy. Not like a tick Tock kind of guy, but I mean.

Dmitry : 3:41

I have a lot of followers in Instagram and follow only two person and never put any message into Instagram.

Vira: 3:48

Cool, cool. Okay, awesome. So let’s go to all of the juicy questions about gamification because that’s what we will be talking about today mostly. But before we go there briefly, Dmitry, tell us briefly about yourself and about Stripo because a lot of people know who you are, but we do have some followers and some listeners who’ve never used Stripo. So tell us a bit more about your company and yourself.

Dmitry : 4:14

First, about myself in two words. I’m a programmer who became an entrepreneur and email geek. So my mission is to improve the email experience for everyone, for email marketers, senders, email clients and so on. And the Stripo email is an email design platform, one of our product and one of example how we just do it for our mission. By the way, the same mission is declared in email Markup Consortium. Did you hear about it?

Vira: 4:50

No, I’ve never heard about it.

Dmitry : 4:51

It’s a new community of industry professionals that was like only established in the mail and I just joined it only this week and just want to promote it in the beginning of our podcast. But it’s just, you know, there are a lot of communities among like email Geekmail and some others, but there is no standard of emails. Email is very tricky and it’s just another attempt to build like standards some professional communities that would spread the standards in emails. But okay, in more details, I’m an IT entrepreneur and programmer with 20 years of experience and 10 of them in email industry. The Stripo is our third attempt to create a professional email editor for users so they can build emails without any technical skills. So we wanted the editor to be simple, intuitive and yet flexible. And we learned the experience of thousands of companies and individuals who build an email for different needs and used it to put all the complexity of his hard work behind an easy to use drag and drop editor. So Stripo is just editor, but more than editor. It’s a platform where users not just create email, but also organize all the process around emo designing, including collaboration, including building the banners, including translate, managing translations and a lot of different things.

Vira: 6:29

That’s interesting. And where does Stripo effect with like gamification? Like how you guys can help brands to gamify their emails?

Dmitry : 6:42

Yeah, let’s, let’s first define what the gamification is.

Vira: 6:47

Yes, that’s a good one. That’s a good idea. Yeah.

Dmitry : 6:50

Gamification for email is the same as a gamification in any other like everyday activity. It could be in education, in the business, in the sport and in the marketing. And gamification just bring some fun into those activities. So formally gamification describes the process of applying typical game like components like point system rewards, problem solving or competition challenges. So anything like these two non gaming activities in order to keep people motivated and participating in tasks at hand. So as a result gamification engages the people at emotional level, motivates them and simplifies any kind of complex processes like breaking into larger, just breaking larger goal into a smaller practical challenges. So where Stripo do this it really, it really doesn’t matter what used for gamification. I mentioned that I’m from IT world and you know it’s very popular to be like agile and one of the biggest agile value is individuals and interactions over processes and tools. So it doesn’t really matter. You use Stripo or you use HTML coding or something else or just send an image with some gamification in it doesn’t really matter. But what we do in a Stripo doing interactive email doing gamification could be complex. So we trying to simplify all of this Doing some like a clever stuff implementing game. It’s like a programming. As I mentioned earlier, Stripo is just a tool that helps to do professional emails including gamification without technical skills. So it’s just what we do.

Vira: 8:38

So basically what you’re saying you can build in this like little games into emails almost. So.

Dmitry : 8:46

Yes.

Vira: 8:47

Yeah. Oh my goodness.

Dmitry : 8:48

Exactly.

Vira: 8:49

Basically like I’ve seen those emails in my inbox before but I had no clue how they were done. Like I think Gap like few months ago I received this like email from Gap, the American Apparel brand where you had to kind of like a scratch the discount code so you had to like, like like lottery kick it. You know you had to scratch to. To the discount for the discount code to be like revealed and like I’ve seen the brands are doing that gif with like a little animation but that one was different because you actually had to do something to like activate the process. So that’s basically what you guys can, can help.

Dmitry : 9:26

Yeah, exactly. So any kind of interactivity, any kind of email is about the communication. Gamification is a way to communicate with your customers, with your audience and it could be very simple. Like you mentioned scratch cards where just animation or on over effect or something like this or can be when it understands what you do exactly there and randomizing what would appear behind the picture. So it could be complex, it could be simple, it doesn’t matter.

Vira: 9:59

Right.

Dmitry : 9:59

Important that you understand how it motivates, why it’s fun, why it improve your engagement.

Vira: 10:07

Right. Well entertaining the goal to entertain the customer is definitely on top of that list is like definitely one of the biggest reasons why brands gamify their email experience. What would you say say are the other like reasons for gamification and what maybe even like metrics can be improved with gamification?

Dmitry : 10:30

Okay, the reasons you already mentioned that the biggest like reason why people do this improve engagement. Yeah and add more fun into email, not into email, into communication. It make it EAS informal and add some, some more freedom in your communication. And there are what I think that there are like a four major situation when we should use gamification first in any kind of educational emails. Educational it could be welcome series emails or it could be some informational promo. Email doesn’t matter. So user quizzes or puzzles in a fun way. So you can teach your customer with something like you know, if you learn anything it could be math or it could be languages. Doesn’t matter. When you add fun and some unification it’s easier. So you can control the result. You can add some challenge when you have to choose like we only started like Apple or Android. Okay, there are two variants, Apple or Android but you know there are some other operational systems we didn’t mention. So and when you choose Android it would say maybe something like a feedback system. So like you did with me, I’m with you, I’m on your page. So it’s like feedback system. So it’s all kind of very natural communication. So educational emails. Another thing is how to use it in a loyalty program, especially when you have a short budget. Let me give you an example. You can give very little discount for example only 1% or 2% but you can say every 10 would have a 20% discount. It’s honestly. But people can play and see okay, bad luck. Some of them will have big discount. Everybody would satisfy it. But it’s challenge. And next time you think okay, I can have more than others gave me. So. And loyalty program also give a chance of this randomization and not lie anything. It can always surprise what happened today to me. And you can be very flexible. For example. Example like Covid some restrictions. Everybody changes a program. For example at the moment in Ukraine is a war. All loyalty program have to be stopped. But you can change it if you use some like a character. He can be boring, he can be sick, he can just do whatever you want him to do. And in this case you can improve your loyalty program with some unexpected thing with some prizes and be flexible.

Vira: 13:50

That’s. That’s fun. So basically you can build in. Sorry, you can build in like a. Almost like that like wheel, you know, like you have to roll the wheel and then you have like one. One random discount or something. I know that same as a scratching car.

Dmitry : 14:05

Yeah. You know what?

Vira: 14:06

It’s like a randomized process almost. Yeah. A lot of brands are doing that to like capture emails, you know, like as a pop up. I know they do it with like on their Shopify stores with like Wheelio and stuff. So like roll the wheel send you the discount code. So that’s a popular one like to. To capture the. The customer. But I didn’t realize you can do it actually inside of the email to like gamify that that like reward experience and like just to sweeten the reward basically. No, that’s so cool.

Dmitry : 14:36

Yeah. But you know it could be also like a gamified reward from your engagement. For example. Found some, I don’t know, some. Some code, some hidden code or some secret in our email. So they have to do something and maybe report about some results and maybe if you would add some feedback system that shows you better than others. Just keep it up and so on.

Vira: 15:04

Oh wow.

Dmitry : 15:05

So it could be a lot of. A lot of ideas how to improve engagement with a series of email. It’s not necessarily have to be one communication, just a style of communication. And it’s not only in email. It has to be embedded into whole business processes. Because you can from email certainly. But when you feel that it helps your user experience and it always helps. So you have to scale into your business processes.

Vira: 15:34

That’s. That’s awesome. That’s awesome. Yeah, definitely. Entertaining is important. Like improving engagement is important. Delivering the reward is important. But like is it for everyone. Is it like for everyone? Are gamified emails good for like all brands or like in what cases you might consider not to send gamified emails?

Dmitry : 15:58

Yeah, there are two parts. First about the brands and second about the type of communication when they speak about the brands. Yes, it could be different level of gamification. It’s not necessarily have to be a lot, a lot of fun but you know, quiz it’s a kind of gamification or some because of some educational part. It’s part of gamification as well. And you know, we all just people deep down inside, we all kids even if you forgot about it. So we love having fun whenever we get the chance. Even if you’re very, very serious and big bosses. But so I think that any kind of business can have a part of gamification but not any communication have must to have fun. For example, I would say that if it’s formal email, I mean transactional emails or some, I don’t know, some password reminder or something, there is no place for fun. It’s just very serious and very accurate and have to be very focused on action. Any kind of thing where you have to very focus him on the call to action. Maybe it’s not a place for additional gamification if it’s complicated, something complicated or you have to engage him. Almost any kind of promotional email like a holiday email, it’s okay. And even some triggers, especially promotional triggers like abandonment cards and views so you can have gamification elements in it and it always work. By the way, you also mentioned in the previous question about the metrics. Right, I forgot to answer. So how to measure gamification, how to measure engagement? You always know how to measure engagement. To be honest, engagement is how people react, how you keep the retention, you know how long they stay with you and and for different gamified campaigns usually you have a different metrics most popular for I don’t know for E commerce you have to measure roi CTR and average check and number of purchase conversion and what we see that in gamified elements. So we had a series of emails during three months and usually our ROI for regular promo emails was up to 600% but for hemophilia males it was 1100%. CTO was for promotional 1012% and for Gimify it was more than 25%. And what we also found that every check was increasing 50% to promotion. So we can share any kind of numbers. They can be very surprised. But you know, every time it’s different situation, different Business different context of it. But usually it always improve engagement and if it means it improves trust. Because if it’s about the relation, it’s about how people really ready to communicate with you and how often they remember about you. And also about the virality. Virality is another very good metric for gamification. It’s not necessary that you have to sell something. But let me give you one example what we did on Christmas. On Christmas we understood the Christmas is a standard. Everybody gives some presents but we in the Stripo we are pretty cheap, okay? People would like from us some discounts but they already subscribed and I don’t know what kind of discounts we can make for them. And what we decided first we created very simple game where in email they have to. We have like a grid like a matrix when every cell they can click on it and color it with the different colors so they can draw a picture with these blocks. And we did several like cards for them said thank you for being with us. And we also suggest to give us draw us the Christmas card back in email so can click and send us the result. If you would only know how many cards we had.

Vira: 20:12

Oh wow.

Dmitry : 20:13

We had a lot of certainly Christmas trees. We had a lot of I don’t know, penguins. I don’t know, it was a surprise for me. We had a lot of penguins. Maybe it’s a really like link. I don’t know.

Vira: 20:23

That’s such a cool idea too because I mean all those big main email clients like Gmail and Yahoo and like all of those like everyone, they reward you, they improve basically your deliverability when they see that the customers actually engaging with your email when they see that the customer is actually like responding to your emails. That’s a great, great tool for like improving your deliverability too. And yes, it’s great for like brand awareness and like building that relationship with the customer, but also for deliverability. So awesome idea you guys.

Dmitry : 20:59

There are two, two things here. First is you know, technically, technically some interactivity could be done using amp. AMP is like a technology from mobile pages from Google that became open source later. So is how to extend how to use this like a part of JavaScript in email, how to submit forms, how to update email in real time when you already sent email, how to change it. So AMP is a technology that allows to do it, but it has some restrictions. Not every email client work with it. And also like you already mentioned about the deliverability. So to work with such kind of emails you should already have a good reputation. So Reputation first and you should have all the things like dkm, spf, DMARC policy and all the stuff. Sending a lot of promotional emails already and you have to be whitelisted. It’s very easy process. But reputation first and then certainly they would see how you interact with how many users use it. And I don’t think that it helps deliverability first. Deliverability helps you to use interactive emails.

Vira: 22:14

Now when you explained it, I see it’s actually the other way around. But you’ve mentioned that not all of the main clients kind of work with this emails. But can these emails be viewed from different devices though? Are these templates, are they mobile optimized for example?

Dmitry : 22:33

It’s all up to you. Like any kind of HTML you do, you can do it that it only works in a widescreen or it can work with a mobile. How? Depending on your professionality on your skills and certainly it must work on mobile and on desktop. If you would say about the amp amp supported for mobile and for desktop in Gmail but it doesn’t work in Apple mail I see it always have to be like fallback stack. The easiest one is just to have a press to this button to play and it opens web version of email and any, any browser supports it. So it’ easiest way but also something like a scratch card. In Gmail it can work in very advanced way but in Apple it could be simpler but you always have to provide both version amp and regular HTML.

Vira: 23:29

Okay, I see. Okay, so let’s from a customer perspective or like from the client perspective say I have a brand and I want to do the simple like quiz in my email campaign and I’m like using say my website is built on like Shopify. I’m using click Klaviyo to send my emails but I want to gamify my email and have a quiz what would be my next step? Like if I say want to work with you guys like what would be

Dmitry : 23:56

the process how it works with a Stripo you can so the main idea how Stripo works, you create email in a Stripo and then export it to any system you use for sending. So with one click it could be a system like marketing system or even regular email client like Gmail or Outlook or even to image PDF you can that it doesn’t matter but you can send it directly to Klaviyo, directly to mailchimp, directly to I don’t know to send grid to any system. We have about 100 different integration so it’s how it works. If I’m not sure 100% about the Klaviyo if it supports sending amp because of what means support sending amp. AMP is like you remember was two multi party mails. It was a plain text and HTML that you sent together in one email. And if you email CL supports HTML now everybody supports. But earlier BlackBerry for example. Yeah. Didn’t support some first phones. So it shows text. You have to provide both version HTML and plain. The same with amp. You also add third part. You provide plain text, you provide HTML part and provide AMP part. If your sender doesn’t allow you to send this third part amp so you can do it with your sender. I’m not sure 100% about the Klaviyo I think it supports maybe not. But I have to check if your system supports it. So you can very easily one button click and have it in your system and send it. About the quiz, how easy to add the quiz. So what we did, we tried to simplify any kind of user activity to use it without technical skills. So you just put. We have the modules for quizzes just put the module with quiz and then add the configuration. And in your configuration configuration could be axis, speed sheet or some JSON. So you have like a question and options and variants if it was mistaken or did something right. So just configure your quiz and send it. That’s all it works.

Vira: 26:05

Interesting, interesting. So yeah I want to test it out because obviously in Klaviyo they don’t have this like functionality built in. And every time we wanted to gamify the email we had to be creative. For example, for Easter we’ve sent this like one campaign with my client where they had to find all of the discounts hidden in the email. So like an Easter egg hunt, you know. But we had really really hard time building it into the email. It was all visual. So basically it was a GIF where the discount would like appear and disappear and they would have to like find it. It wasn’t very like interactive. You didn’t have to do anything like to. To interact with that email. You would just have to like visually find it and then like remember it and like add it to your as a discount code to the store.

Dmitry : 26:54

It could of way how to implement the easiest way you just have like a give animation when it just show and then hide it and you just have and summarize. Yeah, just give. But also we did exactly the same. I will send you a link to this game. When you click on an egg there are a lot of eggs may be hidden in picture we click on the egg and it shows number behind the egg when you found this egg and then you, when you found all eggs. You have to summarize all numbers and put the result you found in the input. When you click on it, it says okay, it’s your discount. And sometimes we had several. We hit some, I don’t know, some five number that is not very obvious to find. And some people found only 15% discount but it was possible to find 20% discount. You have to be surprised. That’s not liner way to use it.

Vira: 27:57

It sounds very complicated though. I’ve noticed and that’s like with my clients I’ve noticed that like different generations, they not all of the generations are really good with math. I’ve tested it with many of my, with many of my clients and I have the client we are sending like the supplements for older generations and for them the percentage discounts always work better. So because apparently they like do the math and they see that sometimes like the plain 10 off is less say 15% off when your order average order is like 150 bucks or something for younger brands or like for younger generations. That was interesting to see that they did interact better with like a flat dollar discount even though it was lower than the percentage discount. So like technically$10 off is like less than 15% off if you’re spending $100. Right. But they did interact better with that like flat discount. So that math game I might rethink is if it’s a good idea at all, do it for our, for all of the brands. But I like that you kind of can do this like more complicated sort of like games and you have a more complicated logic. Yeah, go ahead.

Dmitry : 29:13

Complication is one of the biggest problem for people who do some. Yes. Creativity because of game have to be fast, not, not, not very simple. So it has to be challengeable but not too complex. When it’s too complex, people just stop thinking they don’t want to Sol. I don’t know some high math, algebra or something like that.

Vira: 29:35

Obviously, obviously.

Dmitry : 29:38

Just understand, okay, can I do this or especially if you would do some. If it’s kind of math you can say that only I don’t know 2% can solve this task. Can you? It’s like a challenge. Oh, I have to be. And it should not be very complex. It just has to be challengable. And especially first if you ever played with mobile games. So the first levels are very, very simple, very simple. Even if it’s very complicated. Rules behind you learn Them step by step. As the same with any board games. If you try to explain like a new new player the rules, you understand that it’s very simple game. But when you start to explain, you understand how complex it. But when you. When you play it, it just like natural. And your game have to be natural. First step have to be very simple. Especially when you don’t know how to play and how to achieve result. You have to ach first result very easily. You have to like configure and think about feedback system. When you click on something it should say okay, it’s wrong, think more look to this place. So it has to be some hints. They have to understand that you’re not alone, that it really interacts with you. So any action should have a feedback.

Vira: 30:52

Right? And obviously everybody loves a sense of accomplishment. And your customers are not exception. And you want to make it easy for. For them to have that sense of accomplishment. Right. You don’t want to make it like too, too tricky for your customers. Like we always like to say that you have to start with a goal in mind. So like what’s your goal? Is your goal to deliver discount? Is your goal to entertain your customer? Is your goal to like trick your customer or like deliver the sense of accomplishment? Right. So that’s, that’s like where. Where you should start. Dimitri share some like fun gamification, like case studies. We already talked about that. Awesome. Like egg hunt example and like different quizzes. Like what were your say one of the most successful gamified emails and why do you think they were successful?

Dmitry : 31:44

I think one of the most successful was as I mentioned about the Christmas card. Maybe it’s better if I mentioned another one. But the best one was a Christmas because of first it was in a very good context and people like to do gifts. They just did like we allowed to add more creativity into the gift. Some. Some love to this and what they did. Some of them did about up to 10 different cards to us. And some shared this web version of this game to their friends. We had a lot of different, different, much more than we sent these emails which was very like a viral effect. And when every time when we have a viral effect it like performs than we expected. We then tried to add like more challenge in this game. We got some best cards and then we asked people to remember the picture for some time, I don’t know, 5 seconds, 10 seconds or 15 seconds. And then we hide the image and they have to draw the same, same colors in the same place and then we match them and if it’s matched we say okay, you. You have some rewards. It works good but completely different because of it’s not about the creativity, it’s not about gift. It’s just a challenge.

Vira: 33:07

Right.

Dmitry : 33:08

It had some vital effect but not so natural, not so good, not so friendly, not so many laugh was in this kind of interactivity.

Vira: 33:17

So you obviously don’t want to make it like too, too challenging. And I feel like that’s like one of the mistakes that people might possibly have have with their gamified emails. Just like you mentioned that sometimes the logic is obvious to them as like developers of that emails. Right. But the logic is not necessarily. It’s easy to understand for. For like the person who’s viewing.

Dmitry : 33:43

Let me do you know, I have tried to analyze a lot of games, hundreds of games and read a lot of books about the gamification for any kind of different activities for business, for marketing and have some like a checklist what game successful and what makes it’s just. Just bad idea to do this.

Vira: 34:06

Yeah.

Dmitry : 34:07

So you asked me about the unsuccessful cases. Let me start from it. One of them I told you it was when it was a complexity when the team forgot why they do this interactivity and do this engagement. And it was like even fun of them. I I know this agency they played, they draw some quiz and played against them and nobody can solve it even inside the team and they send it and it was no effect at all. And one was with I already mentioned this long journey long campaign when it was find some picture in series during the month and they have to gather all of them collect and send the whole collection. And if they send all of them they have a price, they have some reward. And it was a big commerce online retailer and send them when they only started. A lot of people were involved. They gathered this like picture sends that they already found them. But when they they finished the game and was ready to announce who is the winners there were a lot of people who didn’t find one picture and they was very unsatisfied. They sent very bad emails that okay, it’s your cheaters. I found all of them. I checked all my emails. You didn’t send me any other, you know. And so they was very unsatisfied. So it’s better what they decided decided to do. They decided to reward all the participants and especially who didn’t find one picture. But in this case they had much bigger budget for this. But there were so many complaints that it was better to spend more money than to work with this the result of this gamification. So you have to think about the possible negative effect of your gamification. You have to work with expectation. When people involve it too much, they really expect some rewards always.

Vira: 36:20

It’s a typical rookie mistake. I’d say when you’re like you don’t look at your product from the standpoint of a user, you look at from the standpoint of the person who developed it, put a lot of love and thought into it. But sometimes as a customer you just want to get like a simple, simple experience. You don’t want to overthink it. I think it’s better to do something simple and easy to understand than something too complex and end up with unsatisfied customer. Dmitry, really briefly, I know we’re almost running out of time but the last question. So basically you mentioned that sometimes the companies have bigger budgets for that emails and stuff like that. When we are saying when we say want to develop like a simple quiz email like time wise and like budget wise like what do you think it would be?

Dmitry : 37:11

Okay. So it was like a part of this good defining that like a trade for good game. I split them into two parts. One which makes a good game for recipients and another which makes a good game for business for recipients. It’s just easy. It has to have very clear goal. It has to be defined through it have the feedback system we mentioned several times. It always has to be voluntary participation. So it has to be optional. They have to have an ability to skip the game. It shouldn’t be impediment in a way it has to be. It’s good to have some character when the character it’s much easier to be very flexible and much easier to find how to gamify things. It’s always better if you involve community and have some okay, how I how your friends did it or how the people from the city or the same, I don’t know or the same level in the loyalty program or something like that. And it always has to be like a discovery element of surprise. So like you did with your scratch cards. So it’s all things that makes good game for recipients but for business it’s very important. Development cost, speed of implementation, how you measure the result, how it’s like independent how many people you can you have to involve into the gimmick process to create this email and how it’s scalable, how it’s reusable. Can you reuse it different time? If you already spent some efforts to create the game can you reuse it and Here what we did in a Stripo we worked to reduce the cost. So we built the mechanic. We already added all the things. How you can define the rules, add the context, do all the stuff and just reuse what we created. You don’t need to use it speed of I know how it happened in real time. When today we have a. I don’t know Black Friday and we have to do some work for today, for yesterday. And you don’t have. You have so many ideas of gamification but you don’t have a time to implement. So it’s very important for. For example for us we building like. Like a library, like a template of games you can reuse and measurability can you measure the result. So what you have to do to measure result, how many forms we were submitted, how many additional leads you have or how to measure variety. Yes. So all this technical stuff, you have to think in advance when you do any kind of thing because of when you spend some budget, even if it’s not very big budget, you would be asked what is the result? What is roi? You have to have very clear answer. It’s very important not to involve a lot of people into process or otherwise. You would discuss, you would confirm, you would to wait for. I know for designers and for coders and for copywriters and for translators and for your boss and so on. It has to be like in programming we say a cross functional team or it just have to use in ideal world one person who is responsible have to implement everything. And it’s another idea why we do this collection of games so you can just grab game put into your email and it works.

Vira: 40:32

Almost like out of the box solution, right?

Dmitry : 40:36

Yeah. It must be like this like ready to use solutions. But it has to be scalable because of. If everybody would use the same solution it would not be just interesting, it would even it have to be unique. It has to be in context of values of your organization of your communication process and it has to be very easy to change it and use the just mechanic in very different ways. So it’s the main points you have to think when you create any game if it’s not scalable and you have to spend a lot of money for this for only one time usage and you cannot measure the result. Just better not to do this.

Vira: 41:13

Yeah, yeah. Well Dmitry, thank you so much for giving us a sneak peek into the world of email gamification. If people want to learn more about you and more about Stripo or where should they go?

Dmitry : 41:28

Let me share with you the Link. We did like a ebook with all the information and cases and you even can receive the serials of gamified emails to you to play. That’s fine easily. So I will share with you a link and certainly Stripo email. Very open, very welcome. Any kind of questions I will share with you, you, all my contacts and everybody who listen me, please ask questions.

Vira: 41:56

That’s awesome.

Dmitry : 41:56

I will share the contacts in details.

Vira: 41:59

Thank you so much. Thank you so much. Yeah, guys, definitely we will, we will link all of the information in the description box down below. So scroll down and check out all of the resources that Mitry will share with us. And yeah, I do want to receive this series of gamified emails. That sounds fun and I do want to try and maybe like do some of those like stuff for my clients as well. So we’ll definitely, we’ll definitely be in contact. Dmitry, thank you so much.

Dmitry : 42:24

Yeah, thank you. It’s a pleasure. Thank you. Let’s bring more fun into email.

Vira: 42:28

Yeah, let’s bring more fun into the email. I think it’s a perfect, it’s a perfect note to enter our podcast. It’s a perfect way to enter podcast. And as always, guys, don’t forget to subscribe and share this podcast with your friends. And if you have any questions at all that you like us to like, maybe feature on our podcast or maybe, maybe you want to discuss them with us, send us, send them to flowium.com ask and as always, please, if you like what we do, leave us a review. Then send us the screenshot to flowium.comsocks and you will receive your very own pair of branded Flowium socks. Thank you, Dmitry for being with us here today and we hope to have you someday soon on the podcast. Again, thank you.

Dmitry : 43:12

It was pleasure. Bye.

Vira: 43:13

Thanks for listening. Bye.