Who doesn’t love games? They’re fun, engaging, and a great way to share experiences with the ones we love.
Can we use games to improve engagement and customer retention in our email marketing strategy? That’s what our special guest Dmitry Kudrenko is here to help us uncover!
For those who don’t know, gamification is “the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas like online marketing to encourage engagement with a product or service.”
This episode is all about how you can use gamification can help improve email performance, boost engagement, and even drive revenue!
Let’s get into it!