Podcast
3 min read

#38. Critical Marketing Emails For Subscription Companies

Written by Vira and Alissa
Podcast
3 min read
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It’s 2021 and the online subscription model is booming!

In fact, the subscription model industry as a whole has been growing at 200% annually since 2011. The latest projections suggest that by 2025 the global eCommerce subscription market will be worth $246.6 billion.

In this podcast episode, we focus on 4 important strategies that are the bare minimum for what you need to incorporate into your marketing strategy if you are a subscription-based company or offer subscription products.

You’ll learn

  • Best practices we share for subscription businesses
  • How to turn regular customers into paying subscribers
  • What is the subscription program onboarding
  • What to do if the customer cancels the subscription

Resources

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Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Horta​

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.