3 min read

#86. Crisis Emailing

Written by Team Flowium
3 min read

Last week was the first time we’ve missed an upload in nearly two years. If you’re following the ongoing crisis in Ukraine, you’ll understand why. Flowium is an international team, an international family.

We have many team members based in Ukraine or have family and loved ones who are there. Our hearts go out to them, and we’ve been doing everything we can to support both our team and Ukraine as a whole during this unprecedented time.

But we thought it best to share some observations we’ve made as a team over the last weeks. This week we’re going to dive into how businesses can conduct themselves better during times of crisis. What messages are valuable to send and which to avoid.

Let’s get into it.

This episode is lovingly dedicated to Anna, Vadym, Olena, and Max. Stay safe

You’ll learn

  • How to update location preferences to send the right message to the right audience 
  • Best practices for practicing empathy in a trying time
  • What your role in the conversation should and shouldn’t be 
  • The power of the plain-text email.
  • The long-term value of sincerity over sales.

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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