3 min read

#77. Biggest Email Marketing Lessons 2021 Has Taught Us

Written by Team Flowium
3 min read
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If your resolution is to grow your email marketing brain, you’re in the right place! In the last episode of Email Einsteins for 2021, Vira and Alissa share their biggest lessons to take with you into 2022.

More than 70% of Black Friday/Cyber Monday sales were made on mobile this year! It’s true. Mobile is the undisputed king of eCommerce. It’s where you and your business need to shine. That’s the most important thing the Mad Scientists have said all year. Mobile optimization & SMS marketing are your business’ best friend in 2022.

You’ll learn

  • The untapped potential of TikTok to grow your email list. 
  • How to reach your customers where they are: on mobile. 
  • Why SMS marketing should be your next marketing channel.

Links mentioned in this episode


Meet your hosts

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

Alissa Horta

Alissa Taggart

Alissa is an email marketer that is passionate about relevance!

Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.

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