3 min read

#168. BFCM Prep: How to Prep Your Lists and Revamp Flows

Written by Vira Sadlak
3 min read
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In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.

You’ll Learn

  • How to use email marketing to create anticipation for the biggest sale of the year
  • The 3 crucial automations you should set up from scratch for BFCM
  • Vira’s go-to content trick to consider for your emails as you approach BFCM
  • Why you shouldn’t rush turning on your BFCM automations

Interview Questions

  • What are your personal favorite BFCM email strategies?
  • Should you revamp your whole email strategy leading up to BFCM?
  • Are any post-purchase automations worth updating before the sale?

Resources Mentioned in This Episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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