3 min read

#160. Unlocking AI-Driven Marketing: A Conversation with Maverick’s CEO Eitan Winer

Written by Vira Sadlak
3 min read
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Join us as we explore the potential of AI-driven marketing with Eitan Winer, the Co-Founder and CEO of Maverick. Learn to use AI for personalized customer interactions, and master the art of making every communication special.

About today’s guest 

Eitan Winer was born and raised in Bolivia. Completed BS and MS at Stanford University. Ex-Director of Product at Pocket Gems. Ran an alpaca apparel brand on Shopify and Amazon. Co-founder and CEO at Maverick.

You’ll learn

  • Debunking myths about deep fakes and unveiling ethical ways to use them for marketing
  • How to use AI for personalization to show your customer they aren’t just an order number
  • How to use AI for personalization to show your customer they aren’t just an order number

Some of the questions we ask:

  • How do you maximize email marketing using Maverick in Klaviyo? 
  • What are some potential use cases for Maverick and what are its limitations?
  • Have you seen improved loyalty campaign performance with Maverick?
  • What are some common AI mistakes in email marketing?
  • What are some future AI trends and the next big thing?

Links mentioned in this episode


Meet your host

Vira Sadlak​

Vira Sadlak​

Podcast host, marketer, traveller and a life lover from Vancouver, Canada

When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.

Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.

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