If you want to sell your products through email, keep in mind that an average office worker receives up to 120 emails a day.
Most of those emails either stay unopened or end up in the trash folder.
That’s why today, to get your audience interested in your product, it takes more than a handful of occasional promo emails. Your prospects expect to learn about your story and your brand before they commit to buying anything.
One of the best ways to connect with your audience and build trust is by launching an email newsletter.
In this episode, our hosts Alissa and Vira share the best practices of an effective newsletter and explain how to use it to open your customers’ hearts and wallets.
You’ll learn
How to use content in emails to nurture your potential customers
The golden rules of email copy and design that boost your opens and click-throughs
Why the “batch and blast” approach doesn’t work with newsletters and what to do instead
Resources
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vira@flowium.com, and she’ll probably shoot you back a list of her favorite cat videos.
Alissa Taggart
Alissa is an email marketer that is passionate about relevance!
Her main goal with all clients is to create a strategy and campaigns that are unique to the customer-base. Her favorite part of her role as an account manager with Flowium is to meet with her clients as she loves people. She lives with her husband and growing family in Boca Raton, FL.
