In this pilot episode of Email Einstein, your hosts, Vira & Alissa, focus on the Misconceptions of Email Marketing.

What are some of the lies that you believe about email marketing? Is the era of emails coming to an end like the dinosaurs? Are all emails just unwanted spam? Can smaller companies actually implement email marketing automation like the big dog companies do AND make them work for them?

These are just a few of the questions answered in this episode. We’ll tackle those lies, help you understand why email marketing is so important and how it can benefit your e-commerce store as well as make you email marketing Einsteins just like the rest of us here at Flowium!

We feature a pro-tip at the beginning of every episode as well as a community question at the end to give you additional resources into how to become the best email marketer for your brand.