Wine Awesomeness is a brand that brings wine to the people and proves that good wine isn’t just for aristocrats and PhDs. Called “a thoroughly modern wine club” by Bazaar, Wine Awesomeness is a place to get the best wine online, for a good price, delivered to your door.
Wine Awesomeness were looking to automate as many aspects of the customer journey as possible, from increasing the repurchase rate, to nurturing membership customers, to automating a way to get reviews from customers.
Email marketing seemed like the best option as it offers all the right functionality for what Wine Awesomeness were trying to achieve.
Wine Awesomeness wanted someone who had expertise with Klaviyo, as they’ve used other ESPs but wanted to use something with a bit more “power”.
Because they code almost everything on their backend and use a customized eCommerce setup through Magento, Wine Awesomeness also needed someone that could work with a specialized setup.
Thanks to the years of experience working exclusively with Klaviyo and our willingness to go above and beyond to meet our client’s needs, Wine Awesomeness saw us as the perfect partner to help them strategize and implement their email marketing.
Over the past three years, our team has collaborated closely with the RSVLT team. In 2022, after careful analysis of past performance data, we jointly decided to prioritize the expansion of the loyalty program. This decision was driven by the recognition that loyal members hold greater value for the company. Consequently, we set an ambitious goal to nearly double the membership in 2022, focusing our strategic efforts on enhancing the growth of this vital aspect of our business.
The most important metric we look at is always the revenue coming from the flows and campaigns we set up.
With Wine Awesomeness, we were able to reach up to 65.7% of the company’s total revenue coming exclusively from our emails.
Wine Awesomeness’ open rates increased when we took over their emails.
The average open rate of the emails we’ve sent has been 16.7%.
Although the open rate increased, the CTR was below the industry average.
That, however, didn’t hinder the revenue growth. As we put a lot of effort into engaging with Wine Awesomeness’ customers and strengthening a relationship with them, the ones who clicked and bought, usually spent more.
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