Holidays 2020:
Email Marketing Guide for eCommerce

Holiday season starts in October and continues through December. The average eCommerce business can make 50% to 100% of its total annual revenue during these three months (if its email strategy is perfected, that is).

Prepare for the busiest online holiday season ever with our expert eCommerce Holiday Guide 2020.

Once-in-a-lifetime opportunity for eCommerce businesses

2020’s holiday season presents businesses with a tremendous opportunity. But it also presents many challenges.

This year, you’ll be juggling more customer service requests, inventory mishaps, and shipments and fulfillment issues than ever before. And oh yeah, there’ll also be more competition than ever before.

Don’t wait until the last minute to build your promotion and sales strategies. You need to have them ready at least a month in advance — automated and ready to go — so that you can focus on creating the best possible experience for your customers.

Why email?

Our clients choose emails over any other channels for their holiday sales. Here’s why.

Email can generate
an ROI of $44 for
every $1 you spend
Email is the top converting channel for eCommerce (according to Shopify)
Emails nurture relationships with your customers

Discount strategy suggestions

What’s worked for our customers (and what hasn’t)

How to set up automations

Only crucial email flows — don’t skip them!

Design tips to catch clicks

Great design reaches inboxes. Here’s how to execute it.

Strong copy secrets

From subject lines to CTAs...get your voice right.

What’s included

In this step-by-step guide, you’ll find everything you need to know to create an effective email marketing strategy that makes money while you’re focused on improving your customers’ experience.

Conquer this holiday season

Check out detailed explanations, tips, and real-life examples in Flowium’s free eCommerce Holiday Guide 2020.

Holidays 2020: Email Marketing Guide for eCommerce

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