In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it.
Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing.
They unpack each strategy through real stories from eCommerce brands—from the pitfalls of using too many CTAs, to surprising wins with plain text emails, segmenting for VIPs, and how clear copy and strong incentives can make all the difference. Plus, they chat about powerful new tools and the importance of experimenting to find what truly resonates with your audience.
You’ll Learn
- Why your current click-through rate might be underperforming
- Real-life case studies and what they reveal about successful (and unsuccessful) email strategies
- The dangers of using too many CTAs
- When plain text emails can actually outperform designed ones
- How segmenting your list can drive results
- Must-try tools to level up your email marketing experiments
- Why ongoing testing is essential to staying effective
Resources Mentioned in This Episode
Meet your hosts
Vira Sadlak
Podcast host, marketer, traveller and a life lover from Vancouver, Canada
When she’s not at her computer, conquering the world of e-commerce email-marketing, you can find her climbing one of the Pacific Northwest Ranges.
Alternatively, try her email at vi**@*****um.com, and she’ll probably shoot you back a list of her favorite cat videos.
Andriy Boychuk
Andriy is an Email Marketing Consultant and CEO of Flowium
According to LinkedIn, Andriy is a Top Email Marketing Voice. He authored the Klaviyo Master course to help business owners grow their email subscribers list and figure out the technicalities behind this software.
He’s an avid reader devoted to his two beautiful daughters and loving wife.
