Every new customer goes through a journey called a customer lifecycle.
There are some customers that have just found your brand and are just getting to know you, some that just placed their order, some that are your die hard fans who are waiting for a friendly nudge from you, and some are about to say goodbye to your brand.
Your job is to anticipate those stages in the customer’s journey and address them as organically as possible.
In this episode, Vira and Alissa cover how to use automations as natural touch points to lead your customer through their lifecycle resulting in more (and faster) sales for you.
Because the customer lifecycle is the foundation of a successful email strategy and there’s a lot to learn, we divided this episode into two parts. In this part, we cover the early stages of the customer lifecycle.