20%-50% added to your revenue – one email at a time

Social media may be good to get your customer’s attention. But it’s email marketing that will turn browsers into buyers and nurture them into loyal fans of your brand

Why email marketing for your eCommerce business?

“I’m not sure I need email marketing – I’m already selling well through social”

“I'm already doing email marketing – we send promo emails every month. What benefits would I gain by doing additional email marketing?”

“Is Klaviyo worth the investment long-term?”

We hear similar phrases from eCommerce business owners who haven’t tried email marketing.

Here are a few reasons why our eCommerce clients choose email marketing over other channels:

Email marketing is the top converting channel for eCommerce. For our clients, it generates 30%+ of their total online revenue within the first 3 months

Email marketing is cost-effective: it offers an average of a $38 ROI for every dollar you spend

80%-90% of the customers that come through social media will never buy from you again. With email marketing, you can nurture one-time buyers into your loyal customers

What we mean by
 “email marketing”

One of the big mistakes you can make with email marketing is approaching it as one-off emails trying to sell something. If you’ve ever tried it, you already know that it doesn’t work.

To get results from email marketing, you need a strategy that includes these four elements:

Automated
behavior-based emails
browse and cart abandonment, welcome series and others

Well-segmented,
well-timed, relevant campaigns
one-time emails you send manually to keep your customers engaged with your brand

Copy and Design
to match your brands voice and mission ensuring that your emails are received well

A/B testing and optimization
testing continuously to only use the best performing emails for your business using data, and stats to continuously improve your email performance

Deliverability
Keeping your senders’ reputation high so that your emails land in your customer’s inboxes

After years of extensive testing and experimenting, we came to a conclusion that if you take one element out, the strategy doesn’t work.

That’s why we offer a full service and not separate elements – that way can guarantee the best results.

What you get when you work with Flowium

Increasing your overall revenue by 30%-60% without having to increase your workload

Less reliance on paid advertising, so you can use the money to continue developing your brand

Using email as an organic way to engage with your customers and nurture them into loyal fans of your brand