8 min read

The Best Email Segmentation Tools For Your Email Marketing Campaigns

Written by Andriy Boychuk
8 min read

No doubt, email marketing is an essential promotional tool for any business. However, you may only achieve effective marketing when you correctly catalog and categorize your client database. In other words, using email segmentation tools.

You see, email segmentation involves the splitting of email subscribers into separate categories based on certain parameters. This way, you can target your email recipients more accurately and get better results.

Some popular criteria for segmentation include:

  • Location
  • Purchase history
  • Demography
  • Etc.

In the past, the standard approach to email marketing was to send the same email blast to all email subscribers. But, experts have found that this method was resource-intensive and did not always generate optimum results.

But, with email segmentation and the unique lists you create, you can boost your email marketing results significantly!

That said, here are some of the best email segmentation tools available today.

Email Segmentation Tools: The Top 5 Options For You

Manually segmenting email lists may take forever. But with the use of specially designed segmentation tools, you can group thousands of contacts within minutes.

These are some of the best email segmentation tools that you can use:

Klaviyo

Klaviyo is a recent addition to the email marketing space, having only joined the market a few years ago.

But, they have made quite the name for themselves. Klaviyo offers a state-of-the-art email segmentation tool. With this platform, you can split your contacts into categories and treat each list individually.

The best part? The process is stress-free and relatively easy to perform.

Klaviyo is perfect for small, growing, and large businesses.

Pros

  • Suitable for all business types and sizes
  • Capable of contact list personalization
  • Multiple platform integrations

Cons

  • Limited free plan

HubSpot

HubSpot is renowned as one of the most effective email segmentation tools.

While it’s designed for email marketing, the tool will also provide complete reports on campaigns set up on multiple channels. Yes, the platform can handle social media posts and blog content publishing.

Furthermore, Hubspot offers users control of all marketing activities from a single place. You can store all your contacts on HubSpot and keep them entertained with different types of content.

Users of this platform enjoy a 14-day trial before starting to pay for services.

Pros

  • Complete marketing suite suitable for other channels
  • Supports lead tracking
  • Features online training resources

Cons

  • No free plan
  • Not suitable for businesses looking for only email marketing tools

Mailchimp

Mailchimp is another email marketing tool on the market, and not surprisingly, it also comes with effective segmentation capabilities.

The tool is quite popular because it has the most features needed by small and large businesses.

In addition to its other features, mail chimp can help you create individual lists of your email subscribers. Generally, you’ll be able to send custom content to those on the list.

Other than email segmentation, mail chimp may also be used to schedule email campaigns, gain reports on the effectiveness of email campaigns, run A/B testing, and so on.

Pros

  • Free plan for all users
  • Easy to use and customize email lists
  • Offers clear reports on campaign performance

Cons

  • Relatively expensive
  • Not suitable for technically advanced marketing teams

MailerLite

Next on our list of the best segmentation tools, we have MailerLite. This tool is quite popular because of its simple interface and effectiveness.

Generally, users can enjoy setting up their personalized contact lists and creating email marketing content interactively and without any hassle. MailerLite believes in offering a simplified solution to small and large businesses.

What’s even better? They offer email support to cater to client issues.

Pros

  • Easy to use drag & drop interface
  • Free plan for up to 1,000 contacts
  • Email support for inquiries and problem resolution

Cons

  • Offers limited integrations with third-party
  • It doesn’t include CRM features

Moosend

Moosend is an affordable email segmentation tool that offers premium pricing at a lesser price than most competitors.

Users can also input their contacts into the platform and segment them into different categories. Then, you can send these contacts custom-tailored content.

In addition, Moosend lets you cut costs on your marketing campaign by offering the option to pay based on the number of connections or number of emails sent.

Assuredly, the platform has a simplified and easy-to-use interface.

Pros

  • Low plan pricing
  • Easy to use
  • Multiple subscription options

Cons

  • Supports limited third-party integrations
  • Can send emails from a Gmail or Hotmail address

Email Segmentation: Four Benefits You Should Know

Now that you know the best email segmentation tools on the market, let us quickly explore some of the advantages that come with using these tools.

Read further to find out more.

It allows you to send relevant content

The most effective way to promote yourself to an email subscriber is to send them the right type of content.

The right kind of content will appeal to their taste and demand. Email segmentation tools help you isolate different classes of customers by segmenting your email list and sending them relevant content.

Example of a good email segmentation with personalized content.

It helps you send the right number of email messages

During an email marketing campaign, you need to be conscious of the number of emails you send to each person.

Too many messages may scare the person, while too few notes will fail to pass a message. Segmentation is an ideal way to optimize the FNG promotional email content.

It makes it easier to convert customers

This is probably the icing on the cake. You see, email segmentation tools increase your chances of converting customers!

No doubt, the goal of an email marketing campaign is to convert customers and raise the brand’s revenue.

So, by sending email messages that appeal to a prospects’ specific interests, geographical location, and so on, there is a higher chance of convincing the person to purchase from you.

Example of a good geographical email segmentation.

It increases your email marketing ROI

Did you know that email segmentation is responsible for 58% of all email-generated ROI?

This statement clearly shows that you stand a higher chance of benefiting from your email marketing campaign when you segment your contacts.

And Finally

Knowing the best email segmentation tools for your email marketing campaign is only the first step.

The next is securing your preferred tool and channeling it into achieving the marketing goals for your business. Our email segmentation ideas can help you with that.

However, you can also employ expert services to put your email marketing efforts on the right track if you need to.

Talk email strategy with an expert