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Abandonment Cart Direct Mail Marketing Strategy

Abandonment Cart Direct Mail Marketing Strategy

Imagine that one of your online store visitors started the checkout process and left his(her) cart before purchasing. Let's say, that your average order in store is $50, and this person left the cart with the total value of $250. What will you do? One of the options,...

Abandoned Cart Email Strategy And Optimization

Abandoned Cart Email Strategy And Optimization

The abandonment cart flow (automation) in ecommerce industry is one of the most profitable funnels. According to Klaviyo email marketing software benchmark, the average open rate of the abandoned cart emails is 41.18%, the click rate is 9.50%, and the conversion rate...

Email Marketing Strategy For Online Stores (Ecommerce)

Email Marketing Strategy For Online Stores (Ecommerce)

One of the most important things in email marketing is the strategy. You can send out one email per month and call it email marketing. Will it be effective? I am not sure. However, the well developed email marketing strategy will increase your revenue, the brand...

Why Do I Need Email Marketing For My Ecommerce Store?

Why Do I Need Email Marketing For My Ecommerce Store?

I often receive calls from friends and messages from strangers asking me about my services. In general, the main questions are: “What do you do?” and “How can you help me?” I typically ask them for more information, to learn where they stand, so I can explain how I...

Two General Types Of Ecommerce Email Campaigns

Two General Types Of Ecommerce Email Campaigns

In general, there are two types of ecommerce email campaigns. One is Promo Campaigns, and another one is Value Campaigns. Please do not confuse campaigns with automatic emails. By campaigns, I mean email, that you send to the whole list or specific segments only once....