7 min read

Klaviyo Vs. Bronto: Comparing Marketing Automation Platforms

Written by Guest
7 min read

     

    Do you want to use eCommerce marketing tools to increase conversions? You’ve come to the right place! Whether your objective is to establish customer connections or increase revenue, the features and capabilities of Klaviyo and Bronto will help your online business do both.  

    Now let’s come to the real reason you are here — Which software is superior, Klaviyo or Bronto? It’s a good idea to utilize our comparison approach to achieve a basic sense of which Marketing Software solution is best for your company. So, here’s a look! 

    When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. In case you’re also looking to connect with your customers through SMS, Klaviyo provides an SMS platform that works in sync with your emails, for even better results.

     

    Klaviyo Vs. Bronto: The Basics

    What is Bronto? 

    The Bronto Marketing Platform is e-commerce and significant online store marketing automation as well as email, mobile, and social campaign design software. Bronto offers email marketing services, including shopping cart abandonment, post-purchase mailings, and VIP and loyalty programs. 

    Bronto is suitable for: 1 to 50 users 

    Bronto is intended for high-growth shops seeking to increase revenue with enhanced marketing skills. 

     

    What is Klaviyo?

    Klaviyo is a growth marketing platform that enables you to provide more tailored experiences using owned marketing channels like email, SMS, in-app alerts, and online. 

    Klaviyo is suitable for: 1 to 1000+ users 

    Because of its smooth interfaces with Magento, Shopify, and WooCommerce, Klaviyo primarily services e-commerce stores. Klaviyo also works with B2C and B2B businesses through customized websites. 

     

    Klaviyo Vs. Bronto: Pricing

    No information is available about Bronto’s pricing. Furthermore, No Free Version or Free Trial is available.          

    On the other hand, Klaviyo is priced at $25.00 per month. Bronto costs money to begin, where Klaviyo offers both a Free Version and a Free Trial for its clients, which is a big plus! 

     

    Klaviyo Vs. Bronto: Top Websites’ Market Share

    Klaviyo is the number one site in the Top 10K Sites, Top 100K Sites, Top 1M Sites, and The Entire Web. 

    In terms of market share, Bronto is trailing Klaviyo in all sectors. 

     

    Klaviyo Vs. Bronto: Distinct Features

    Now we will compare Klaviyo’s, and Bronto’s features to help you better grasp the capabilities that each platform provides. When deciding which software is ideal for your company, keep your business goals in mind. 

    Klaviyo Features 

     

    Drive Growth at Klaviyo | More Than Just Email Marketing

    Klaviyo, with its 100+ native connectors, assists eCommerce organizations in integrating more analytics to boost their marketing campaigns. Businesses do not need to pre-define their data structure before utilizing Klaviyo since there is no restriction to how much you may connect data between an eCommerce business and the marketing platform. 

    Klaviyo also provides easily customizable forms and pop-ups. Signup forms are excellent for acquiring email addresses and expanding contact lists all year, while pop-ups are ideal for conducting specialized promotions and making your customers feel important. 

     

    Klaviyo’s Segmentation & AI | Examine Trends and Look for Opportunities

    Klaviyo’s segmentation skills distinguish the platform. Businesses no longer need to worry about keeping lists up to date with dynamic segments that update automatically. Utilize your contacts’ behavioral and transactional information to achieve targeted promotions that are more likely to result in conversions. 

    Klaviyo’s data science capabilities, which use AI and predictive analytics, assist businesses in identifying cross-sell, up-sell, and other possibilities. Predict when clients will make their next purchase, how many future transactions they will make, the average duration between orders, and more. 

     

    Klaviyo’s Automation | Connect on A Personal Level with Your Audience

    Klaviyo’s powerful automation tools assist firms in personalizing the consumer experience. Klaviyo employs real-time data to generate emails as well as divide and branch emails within a series, guiding customers through the buyer’s journey. 

    Customize your marketing efforts even more by moving data dynamically to and from Facebook and Instagram. Optimizing messages across social networks and tailoring them to the immediate requirements of each of your consumers is a great way to strengthen customer connections and convert more traffic into paying customers. 

     

    Klaviyo SMS

    Finally, Klaviyo SMS is now available to businesses in order to target specific client categories and tailor communications. In addition to email, text messages are one of the most personal ways of communication, and Klaviyo urges businesses to utilize SMS for welcome series, abandoned cart reminders, marketing, promotions, and other purposes. 

     

    Bronto Features 

     

    Meet Your Conversion Objectives with Bronto

    When comparing Klaviyo vs. Bronto, keep in mind that both tools provide the exact solutions essentially. Bronto, like Klaviyo, assists businesses in meeting their eCommerce goals by connecting with audiences via email, social networks, and SMS. 

    The templates are mobile-optimized, the drag-and-drop editor makes it simple to construct emails and optimize messages for different audiences. Its reporting features allow businesses to check deliverability rates and other crucial email data. 

     

    Bronto’s Configurable Dashboards | Evaluate Campaigns and Performance

    The configurable dashboards offered by Bronto provide vital data and insights into email and campaign effectiveness. Bronto allows businesses to monitor how much revenue individual campaigns produce in addition to the fundamentals like open rate, click-through rate, and bounce rate. 

     

    Bronto’s Segmentation | Customize Your Messaging

    To compare Klaviyo and Bronto, both feature segmentation features that enable organizations to segment based on purchasing behavior, demographics, geography, interaction, interests, and other factors. Furthermore, they both include email automation to assist in collecting abandoned carts, the cross-selling or up-selling of related items, and the provision of product suggestions. 

    Bronto advises businesses to do more than merely update customers on the status of their purchases when it comes to customizing transactional emails. Bronto connects effortlessly with numerous eCommerce systems, including Magento, Shopify, and NetSuite, allowing businesses to use the customer and order data they require. 

     

    Klaviyo vs. Bronto Marketing Platform: Reviews and Ratings

    Reviewers considered Klaviyo easier to use, set up, and administer when comparing the two alternatives. Overall, reviewers appreciated doing business with Klaviyo. 

    Klaviyo, according to reviewers, fits the demands of their business better than Bronto Marketing Platform. 

     

    • When assessing the level of continuous product support, reviewers concluded that Klaviyo is the best. 
    • When it comes to the quality of constant product support, reviewers believe Klaviyo is the best option. 
    • Most reviewers like Klaviyo’s approach for feature upgrades and roadmaps over Bronto Marketing Platforms. 

     

    In conclusion

    When comparing Klaviyo vs. Bronto, it’s vital to remember that both editors allow you to produce compelling emails without the assistance of a developer or designer. So, if you have no prior experience with eCommerce development, don’t worry! Both marketing automation tools are intended to get your company up and operating as soon as feasible. 

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