In this video, you will learn about the eCommerce calendar for June, this will give you an idea of key dates and prepare for these days. Some of these may be relevant for your brand and products.
June is a great month as it is getting closer to Summer and the weather is improving, so it is important to add summer color to your emails and make emails fun for the reader.
There are key dates for flags and clothing companies, such as LGBTQ and Flag Day. Also for sporting brands, as the PGA Tour and the Tour De France starts.
It is always best to plan a month ahead, so you can prepare emails, advertising and also create products for the important days.
Hey, everybody. Welcome back to another Flowium YouTube video. Today, we’re gonna be talking about the June 2021 holidays and events marketing calendar for your E-commerce campaigns. So make sure that you check it out.
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So we’ll get started. Obviously, June is around the corner. Very exciting because it’s the first official month of summer. Much like what we discussed in May, make sure that you are changing your look and feel of your emails, maybe even your website too, in order to fit that summer mood. People get really hyped with the summer.
Now that events are starting to pop up a little more and more, people are getting excited, looking forward to being outside, spending some time with loved ones that maybe they haven’t seen over the course of the last year. So join the fun and don’t be a total bore when it comes to your emails.
So as always, when you do get to this calendar, you have the actual calendar itself, which we’ve given a little more of a Flowium facelift. And in case you couldn’t tell, and then you also have the info down here. So we have that color coding legend, the month theme.
So June is Pride Month, and then monthly events, we actually just plug them in the calendar, but we’re just letting you know, a lot of events are still canceled because of COVID.
However, we have a lot of events that are starting to come up, which is really exciting. So make sure that you keep an eye out for them on the calendar. And then some useful E-commerce information about the month.
June is part of the summer. Obviously, it’s when we still start to see or continue to see kind of the slower E-commerce months. However, this is a really good time for you to continue to nurture your loyal customers, try and find some new customers because holidays are just around the corner.
So with that in mind, let’s get started. So again, like I mentioned, June is Pride Month. So for the LGBTQ community, it’s important for brands who this matches with and who this fits along with in order to rebrand kind of their emails and what they look like in honor of Pride Month. So that’s the first thing.
Now, in terms of the holidays, on a weekly basis, June 1st is Global Day of Parents. I’m actually a new parent. So this is definitely a day I will be celebrating. You have Friday, June 4th, Doughnut Day, which is my personal, personal favorite. And then you also have World Environment Day for those brands that are more into the eco-friendly side of things.
So I do actually have a new brand, a new client that I’m working with who’s very environmentally friendly and aware. So this is definitely a campaign that we’ll be creating for them.
You have June 6th, Cancer Survivors Day. June 8th is Best Friend Day. This is actually a really great day for you to pitch or to showcase your referral program. So this is something that I’ve actually done for a client myself, but because it’s Best Friend Day, it’s a great day to suggest to your customers to reach out to their best friends, to refer them over to the brand.
You have Donald Duck Day. The following day, Iced Tea Day, which I love. I love me some sweet tea. And then June 12th, Rose Day. So one of my clients, they sell wine. This will be a really great campaign for them to kind of like celebrate the day because of their brand.
You have International Children’s Day. The following week, Flag Day, which is observed in the U.S. Flip Flop Day, the US Open. This is like the first event that we’ve seen in a really long time.
So the US Open PGA Tour begins, which is really exciting. June 19th, you have Juneteenth. And then June 20th is Father’s Day. So making sure that you’re taking the first couple of weeks of the month of June in order to gear up for Father’s Day.
If you’re planning on having a promotion, it probably makes sense to have it earlier in the month than on the actual day. Usually on Father’s Day, people are not checking their emails. They are with their fathers.
June 21st, this day actually has so many different national holidays. It’s Selfie Day, International Yoga Day, first day of summer, longest day of the year, the list goes on. So make sure that you send out some campaign around that, ’cause that is a biggie.
And then you have National Work From Home Day, which I’m sure many of you will be celebrating after the pandemic shut us all in our homes.
You have June 25th, Take your Dog to Work Day. So this is a great one for all those pet brands out there. And then June 26th, another event, Tour de France begins, which is really exciting
. June 27th is Sunglasses Day, June 28th, Wimbledon begins, which is another exciting event. See, these events are coming back up, guys. There’s hope. There is hope after all. And then the very last day of the month is Social Media Day.
So guys, I know a lot of these sometimes feel very silly, but they are creative and fun ways for you to engage with your audience based on what makes the most sense. So make sure that you check these out.
Make sure that you get these up and running in your campaigns, plan your campaigns ahead of time. So then that way, you’re not scrambling the night before.
Take some time to really invest in the content that you’re gonna be providing for your customers. Have a great June.
Stay tuned for next month, ’cause we are going to be touching base really lightly, really, really, really lightly on what’s to come for the holidays. So stay tuned. Thank you guys for watching and we’ll see you next week.