In order to ensure that the correct messages are being sent to the right customers at the right time, email segmentation plays a vital role in a successful email marketing strategy.

Andriy talks about 8 segments that you need to set up for any Black Friday Cyber Monday season.

Properly integrating email segmentation ideas into your existing email campaigns is one of the simplest and most effective ways to increase conversions, generate new leads, build brand ambassadors, and expand the reach of your brand.

Knowing how to segment an email list will give you the tools to send the right messages to the right people at the right time. 

In this article, we will introduce you to the benefits of email segmentation and show you how to segment lists in Mailchimp’s many versatile and user-friendly email workflow tools.