Many people choose Hubspot as their email marketing platform because it enables users to design stunning email campaigns that drive conversions without design expertise or the need to hire a designer. But is it the right platform for you?

We walk you through the essential elements of what we consider to be a perfect welcome email – both in terms of design and messaging. Tune in to learn about the best practices!

The abandonment cart flow (automation) in eCommerce industry is one of the most profitable funnels. How to create and optimize it?

What is the customer lifecycle? Why do you need it, and how will it help you in your marketing efforts?

When the abandonment rate keeps increasing, it is a clear indication of a greater problem. To avoid escalation, it is best to keep up with shopping cart abandonment statistics, calculate your abandonment rate, and monitor it over time.