Category: Email Strategy

Today, you need to give your subscribers the power to choose what to receive from you. And there’s an easy way to do that – to set up your email preference page.

The goal of each of your emails is to get people to your website so I’ll be sharing you the 7 great strategies to improve your email click-through rate.

Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses. Alissa and Vira share their experience, explain what makes a good welcome email series and break down important pre-purchase emails proven to drive sales.

It’s important to know the difference between Click Rate and Click Through Rate to understand how effective your call to action in the email