Welcome, or pre-purchase, emails are considered the most important series for eCommerce businesses. Alissa and Vira share their experience, explain what makes a good welcome email series and break down important pre-purchase emails proven to drive sales.
Black Friday is the biggest retail event of the year. Shoppers pick up deals online and offline, and the competition is fierce. Companies use various marketing strategies to lure customers to their brick-and-mortar or online stores, including email marketing.