Category: eCommerce Email Marketing

Consumers, both online and offline, have grown to want and expect relevant and tailored content and experiences. When asked to pick one feature that will be most essential to marketing in the future, it’s not unexpected for the answer to be personalization.

Email marketing provides a considerably greater return on investment, according to research. This is mainly because email has a greater engagement rate than all other social media channels combined.

Email marketing software allows you to send a message to a big group of people while tracking real-time metrics like open rates, click-through rates, social shares, and unsubscribes, to name a few. 

The follow-up email in eCommerce is likely one of the most important emails a company can send to a consumer. When a customer or a prospective customer has communicated with you or performed a certain action on your website, a follow-up email should be delivered.