Category: Conversion Rate

Email has always been and remains one of the most effective tools in any digital marketers’ arsenal. Particularly when it comes to well-tailored, segmented email campaigns and automated flows, marketers can enjoy high engagement and enviable conversion rates.
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Despite being one of the oldest forms of digital marketing there is, email marketing continues to be among the most effective ways of engaging new consumers, encouraging repeat customers from past purchases, and accelerating brand awareness.
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For those still struggling in a new space, or for established eCommerce companies that want to boost their revenue, there is one marketing technique that you can always rely on: email.
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