Do you know there are specific ways your business must carry out GDPR email campaigns if you want to stay on the right side of the law? The GDPR is arguable the strictest privacy security law in the European Union, and it guards the way companies process customer data.

Email marketing is one of the most effective marketing channels ever. Not surprisingly, the narrative does not change for B2Bs that launch B2B email campaigns!

While it may not be the most popular method, a cold email marketing campaign can be an effective strategy for generating promising leads for your eCommerce business. The trick is knowing the right approach, processes, and tools, and employing them in your campaign.

If you are not getting profitable returns on your email campaigns, there is a problem. Thankfully, there’s a solution that has been proven to generate satisfactory results — a re-engagement email campaign.

Whether you need content creation, workflow automation, social media sharing, customer relationship management, lead conversion, or performance tracking, you can find it under the same roof in the HubSpot CRM platform.