Category: Campaigns

An email drip campaign is a marketing tool that has been popular for years. They are also known as automated email campaigns since it involves an email schedule that is cohesive.

For many eCommerce businesses, knowing email campaign best practices can be the difference between thriving and merely staying afloat. Undoubtedly, email marketing remains one of the best channels of reaching out to their customers.

Today the number of email users is on the rise. As an e-commerce brand, it is important to keep a track of your email metrics. Most of the important indicators are the open rate and click-through rates. However, your email campaign response rates are equally important as well.

Do you know there are specific ways your business must carry out GDPR email campaigns if you want to stay on the right side of the law? The GDPR is arguable the strictest privacy security law in the European Union, and it guards the way companies process customer data.

Email marketing is one of the most effective marketing channels ever. Not surprisingly, the narrative does not change for B2Bs that launch B2B email campaigns!