Category: Blog

For many eCommerce businesses, knowing email campaign best practices can be the difference between thriving and merely staying afloat. Undoubtedly, email marketing remains one of the best channels of reaching out to their customers.

If you are not getting profitable returns on your email campaigns, there is a problem. Thankfully, there’s a solution that has been proven to generate satisfactory results — a re-engagement email campaign.

Businesses that achieve effective and productive email campaigns do not just stumble upon them. Instead, they result from the resources they invest in proper planning and execution. Therefore, learning how to create an email campaign is essential for every business owner.

Whether you need content creation, workflow automation, social media sharing, customer relationship management, lead conversion, or performance tracking, you can find it under the same roof in the HubSpot CRM platform. 

To know whether your email campaign strategy is successful or not, there are a few important metrics to monitor.

An email nurture campaign is a time-based series that is sent to your audience to inform them of an offer and eventually encourage them to take an action.