7 min read

Bulk SMS and Email Marketing: Which One Is Better?

Written by Andriy Boychuk
7 min read
Table of Contents

    Over the years, email marketing has established itself as a top option for marketers and business owners globally.

    However, although bulk SMS marketing is a more recent arrival on the marketing scene, it is certainly making waves with its impressive results.

    Now, here come the million-dollar questions — which marketing option is better? Bulk SMS or email marketing? Do business owners have to choose?

    This article explores the fine details of bulk SMS and email marketing. We also examine the primary differences between each option and its unique advantages.

    Finally, we share insight into how business owners can make the most of these two marketing strategies.

    So, if you’re wondering whether to leverage bulk SMS or email marketing, don’t stop reading!

    What is Bulk SMS Marketing?

    Bulk SMS marketing is a form of marketing that involves sending text messages to customers. In other words, businesses use an online SMS platform to communicate with their customers and new leads through texts.

    Of course, this means such organizations must take time to create text messages that contain their marketing content and then send them out to their SMS recipients database.

    Since statistics show that more than five billion of the world’s population can receive SMS on their mobile phones, bulk SMS marketing does seem like a very effective way to connect with your customers and gain conversions.

    However, the reach of SMS is only one of many advantages of this marketing strategy. In a few moments, we’ll explore more of these benefits.

    Benefits of Bulk SMS Marketing

    Below is a list of some of the top advantages that bulk SMS marketing offers business owners:

    Fewer delivery barriers

    Unlike email marketing which has to fight to stay out of the spam folder and digital ads that are ever at war with ad blockers, there are little or no barriers with SMS marketing.

    In other words, your text messages and sales pitch will almost end up where you want them — in your potential customer’s inbox.

    Bulk SMS and email marketing compared


    Unlike other marketing options, bulk SMS marketing is one of the most cost-effective options out there.

    With SMS marketing, you don’t have to break the bank to tell your potential customers about your products or services. The best part? SMS marketing also offers one of the most impressive marketing ROIs.

    High opening rate

    Statistics have shown that your recipients will almost always open your text messages with SMS marketing.

    To put things in better perspective, there’s a 98% chance that your users will open your bulk SMS marketing offers.

    Less stressful for recipients

    Unlike emails, there is a 160-character cap on the length of text messages.

    So, your recipients don’t have to do much to consume the content of your SMS marketing pitches, assuming you keep it concise and straight-to-the-point, of course.

    Immediate Impact

    SMS remains one of the fastest ways, if not the fastest, to get your messages across to your potential and existing customers.

    As long as you input the correct numbers, an SMS that you send arrives in your recipient’s inbox in 7 seconds or less.

    A Brief Introduction to Email Marketing

    In this case, marketers use emails to send content and communicate with their customers. Email marketing is one of the oldest forms of marketing and continues to yield impressive results in today’s digital world.

    With email marketing, you can:

    • Generating leads
    • Creating brand awareness
    • Building customer relationships
    • Keeping them engaged throughout their customer journey.

    Email marketing compared to bulk SMS

    Pros of Email Marketing

    Not surprisingly, email marketing comes with its fair share of unique advantages, which give it some upper hand over SMS marketing:

    Feedback and metrics

    It may be impossible to overstate the importance of feedback in any marketing campaign.

    While bulk SMS marketing offers limited assessment, email marketing provides users with several metrics to measure the effectiveness of their campaign efforts.

    Generating traffic for your website

    Email marketing campaigns are a great way to increase traffic to your business website and boost your SEO ratings.

    Furthermore, by sending your audience to your website (and blogs), you’re also keeping them engaged and improving their relationship with your brand.

    Evergreen email funnels

    With an email marketing strategy, you can create evergreen funnels that help you keep converting visitors to paying customers without much effort on your part.

    High return on investment

    Statistics have shown that email marketing provides marketers with one of the best ROIs on the scene today.

    According to the study, you can gain an average of $38 for every 1 dollar you spend on email marketing. Pretty impressive, right?

    Bulk SMS and Email Marketing: 4 Key Differences to Note

    You’re not alone if you’re wondering which is a better strategy between bulk SMS and email marketing.

    Unfortunately, there is no right and wrong answer here. However, understanding the critical differences between both marketing channels can help you gain valuable insight into which may work better for your business.

    Open rate

    Every day, brands struggle to catch consumers’ attention with various mediums. However, studies show that the open rate for text messages is significantly higher than emails.

    So, if you’re looking to gain your recipients’ attention as fast as possible, bulk SMS marketing may be the way to go.

    Content limits

    There is a limit to how much you can cram into one text message with SMS marketing due to the character limit.

    This means SMS marketing is better suited for quick updates and to get recipients to take urgent action, while email marketing allows you to put as much information as you want into one email.

    However, it is crucial that you strike a balance. After all, you don’t want to turn your audience off with overly long emails.


    The next difference between bulk SMS and email marketing is how much room is available for customization.

    For example, emails allow you to add hyperlinks, images, videos, and other forms of attachments. On the other hand, text messages can only accommodate words and links.


    Another essential difference between bulk SMS and email marketing is their cost. SMS is usually the more cost-effective option. This may vary depending on your SMS service providers and other specifics.

    However, this is not to say email marketing is an expensive strategy. Instead, bulk SMS comes out ahead on the affordability spectrum.

    Bulk SMS vs. Email Marketing: Striking the Perfect Balance

    Both bulk SMS and email marketing have their unique advantages. However, while each channel can yield impressive results, together, they may make your marketing force unstoppable.

    That said, here are a few tips to help you combine bulk SMS and email marketing to get the best results:

    • You can use text messages to convince consumers to subscribe to your newsletters
    • You can use emails to send order confirmation notifications and receipts
    • Make use of SMS to send tracking updates
    • Use emails to showcase new products and use SMS to announce flash sales.

    Bottom Line

    When it comes to choosing between bulk SMS marketing and email marketing, there is no hard and fast rule.

    It is all about what works for your business. Hopefully, this article has helped you gain insight into the benefits each marketing channel offers and the advantages one has over the other.

    Learn More

    The Best SMS Marketing Options for Small Businesses
    GDPR and SMS Marketing: What to Keep in Mind
    Talk email strategy with an expert