When you’re well into the November rush, Black Friday ads and promotions quickly pile up in your customers’ cluttered inboxes. 

At this point, online shoppers are so used to flashy discount offers that they stop noticing the standard “get 30% off”.

That’s why, to be able to sell on Black Friday, you need to innovate and send offers that are hard to ignore.

And sometimes new is just well-forgotten old. In this tutorial, you’ll learn how to turn a proven offline Black Friday discount strategy into a powerful offer for your online store. 

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