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When it comes to email marketing software, we strongly recommend Klaviyo. As an ESP specifically designed for online stores, Klaviyo offers robust features to help you sell, not just send emails. In case you’re also looking to connect with your customers through SMS, Klaviyo provides an SMS platform that works in sync with your emails, for even better results.
| Features | ActiveCampaign Professional | Hubspot Marketing Hub |
|---|---|---|
| Lead analytics dashboard | Yes | Yes |
| Lead flows | Yes | Yes |
| Collected forms | Yes | Yes |
| Contact activity | Yes | Yes |
| Contact management | Yes | Yes |
| Contact & company insights | Yes | Yes |
| Software branding removed | Yes | Yes |
| Custom form fields | Yes | Yes |
| Phone & email support | Yes | Yes |
| Blog & content creation tools | No | Yes |
| SEO & content strategy | No | Yes |
| Mobile optimization | Yes | Yes |
| Social media | Yes | Yes |
| Email marketing | Yes | Yes |
| Calls-to-action | Yes | Yes |
| Landing pages | No | Yes |
| Analytics dashboards | Yes | Yes |
| Standard SSL certificate | No | Yes |
| Subdomain availability | No | Yes |
| Marketing automation | Yes | Yes |
| Goal-based nurturing | Yes | Yes |
| Salesforce integration | No | Yes |
| Smart content | Yes | Yes |
| Attribution reporting | Yes | Yes |
| User roles | Yes | Yes |
| A/B testing | Yes | Yes |
| Custom revenue reporting | Yes | Yes |
| Custom event reporting | Yes | Yes |
| Custom event triggers | Yes | Yes |
| Predictive lead scoring | Yes | Yes |
| Contacts reporting | Yes | Yes |
| Company reporting | Yes | Yes |
| Event-based segmentation | Yes | Yes |
| Site Messages | Yes | No |
Read the in-depth comparison from Emailtech on ActiveCampaign vs Hubpsot.
