Learn about Flowium, one of the top marketing agencies in the United States, according to DesignRush, and the fastest-growing email marketing agency in the world.
What Our Clients Say About Flowium
Why did you decide to change the name from Email Marketing NYC to Flowium?
What does Flowium stand for?
So what kind of services does Flowium offer?
How many people work for Flowium?
What are your plans for the future, YouTube videos, Podcasts, Online Courses, etc?
Why do you do what you do?
It’s a very interesting question. I didn’t have that goal or idea that I will be doing what I’m doing now. But I’m very lucky and grateful for what I’m doing because we help businesses to grow tremendously.
I personally receive, get satisfaction when I see that we are sending emails or we setting up automatic emails and the customers of our clients are happy and our clients are happy, like everybody satisfied. It’s like win-win-win for everybody.
I do this because I believe we can help businesses grow. Each business, they have their own value and they provide something good to the world and we help to amplify, helping them to do that on bigger scale.
That’s why every day I’m waking up and when I go to my office, that’s why I do what I do.
What is unique about your business?
It’s very subjective question. I believe on general level, we specialize only on email marketing and we work only with e-commerce or online retailers so this is on bigger level.
On smaller level, we are treating each customer business as our own and we becoming part of our customer’s team versus just acting as a standalone agencies.
All our Email Marketing Specialist, Copywriter and Designer work closely with the client’s team so we are part of the process. We do not like to set boundaries. That’s why this is unique about us because we want to be on client’s team, not work as a agency.
What do you typically tell people when they ask you what you do?
In digital marketing world, it’s very easy because you say it like, I’m founder of email marketing agency and everybody knows. But on the street, even to my mom for so many years, I don’t know how to explain what I do.
Typically, I said like I’m marketer, I have a marketing agency. If they ask me what does it mean, I tell them about like we specializing on email marketing and if they ask me more, I tell them in greater details.
But just to simplify everybody’s life, I say that I work at marketing agency and everybody think different things. Because in the past I was saying, I work at email marketing agency and everybody like, “Oh, you are sending spam, those spam emails,” and it was like I had to explain them in detail.
So it’s not about spam and still more I was trying to answer the question, it looks like I’m confusing them. So typically I start from the general response, what I do. If they interested, I tell them more.
What’s your greatest business accomplishment so far?
Personally, I cannot name one. It’s a multiple and it’s organic so every quarter or every year or sometimes even every month is different thing.
First, I was doing everything myself, then I started hiring my team. Then I changed my business model in terms of how I work with the client because before, I was just doing setups, like creating email marketing strategies, putting all pieces together for clients and saying, “Hey. Bye, Mr. Kline. I’m gone.”
Then I hire a business coach who told me like, “Hey, you are building bicycles for your clients, but you do not teach them how to ride them.” That’s why I switched from set-up projects.
Now we have long-term engagement with our clients so it was the biggest accomplishment in fall of 2019.
In first quarter of 2020, I hire team helping me to do the project itself, to communicating with the client and honestly at this moment, this is the biggest accomplishment since the team, the email marketing specialist we have, they know how to communicate better with clients than I do.
There’s many reasons. One of them is like my broken English, accent and so forth, but I mean those are mental blocks. But for sure, getting the right people on my team it was like life-changing in my business.
So at this moment, this is the biggest accomplishment. And as I said before, it’s just like organically every period of time there’s another accomplishment, better than the previous one.