Exit intent popups… You can love them, you can hate them, you can call them annoying, but you certainly can’t ignore them. Why? Because, when it comes to holding back website visitors that are leaving, there is nothing more powerful than a well-optimized exit popup. Period.
A study shows, that on average 35% of lost website visitors can be saved by exit intent popups. In another test, popups drove 1,375% more email captures than a sidebar opt-in form.
Are you convinced now? Keep reading then!
In this blog, we will tell you why you should implement popups on your website, and what are the best exit intent and optin form services for e-commerce
What are exit intent popups and why you should use them?
Imagine that your visitors are about to bounce from your website without doing any of the actions you want them to do (like leaving an email or buying something).
Now you have two options. A: You can do nothing about it. B: You can employ an exit-intent popup technology, capture more leads and reduce cart abandonment. What would you choose?
The general principle behind the exit intent popups is very straightforward.
By displaying this last-ditch effort to keep your potential buyer on your website, you can steer them back towards a call to action.
Offering promotions and special deals, giving your visitor an option to jump to the end of the funnel, reducing abandoned carts, collecting survey data or growing email list – with well-optimized pop ups you can do it all. Not using the power of exit intent popups and optin forms simply means leaving a lot of money on the table.
Best exit intent and optin form services for e-commerce
We have analyzed a lot of exit intent and optin form services in detail, and we picked the best of them. Now it’s time to reveal our research. Let’s pop right into it!
$9 – 29$ Monthly
OptinMonster is one of the biggest lead-generation tools available on the market today. The service is widely used by bloggers, online store owners, and e-commerce enthusiast – all for good reason. Overall, 700,000+ websites are using OptinMonster to turn random browsers into buyers. That’s impressive!
OptinMonster has been loved by its raving fans for some of the great features, like intuitive interface, cross-platform compatibility and popup scheduling.
Where OptinMonster also outshines other services, is the integration. Users love the fact that is very easy to set up, as it seamlessly integrates with most popular e-marketing services.
They also claim that they have been able to improve their opt-in rates through OptinMonster A/B split-testing feature.
The biggest drawback that users reported is OptinMonster templates. Although there are a lot of beautiful templates available in the program, they are not very customizable. You can change colours, text or background image, but if you are going for the pixel-perfect design, you might be a bit discouraged.
The pricing is from $9 to $49 per month if billed annually. So if your marketing budget is very limited, it might worth looking into numerous cheaper (or even free) alternatives.
Another great exit intent and optin form service to consider is called Sumo List Builder.
Sumo is an ultimate all-in-one suite of tools that are compatible with most of the CMS, and it promises to convert one-time browsers into lifelong customers.
Unlike most services, Sumo List Builder sits right on top of your website dashboard, which is quite convenient.
Key feature loved by many Sumo users is popup timing. The tool conveniently allows you to time the popups and to show them only to the most engaged website visitors.
Moreover, you can even customize popups and show different exit intent forms to different visitors. For example, you can set up a separate exit popup for those who come from Facebook and for those who came through email.
All the Sumo List Builder popups are completely mobile-friendly and look just as good on mobile devices as they do on a desktop.
While Sumo List Builder is great, it also has some minor drawbacks. One of them is the fact that Sumo is incompatible with WordPress.com or Wix websites.
However, if your website is self-hosted (WordPress.org), you can use successfully use this amazing exit intent and optin form service.
Up until recently, Sumo had a free membership. Even though they got it recently cancelled, Sumo still offers a free 30 days trial, so feel free to play around with it.
Another popular exit intent popup solution is OptiMonk. Just like the solutions we discussed above, OptiMonk is an application that can help you to boost conversion with action-based popups.
You can customize these messages based on website visitor’s geo location, cart value engagement level, and cart abandonment.
The popup templates are pretty basic. They are geared towards very simple use like sending coupons or gathering emails.
On the other hand, the lack of customization is what makes Optimonk really easy to navigate. Even if you don’t have much exit pop-up creation experience, you will easily figure out how to modify pop-ups to your liking.
If you are looking for a very simple exit-intent popup service that also comes with excellent customer service, Optimonk might be it. Be advised though that this well-made popup service comes with minimal design options.
Free – $60 Monthly
Sometimes committing to a paid exit intent and optin form without being sure that it would work for your business might be a bit of a challenge.
This is where free services like MailMunch comes into the picture.
With MailMunch, you can give exit intent popups a trial run without spending a penny on them.
MailMunch is a plugin that allows you to create optin forms and exit popups grow within your website. It does not require any coding experience, so even an e-commerce rookie will be able to create a professional-looking popup.
MailMunch is compatible with WordPress, Shopify, Squarespace, Weebly, Wix, and all other platforms.
With a free membership, you get an access to some visually appealing exit intent popups, opt-in forms and embed scroll boxes. MailMunch also gives you a lot of control over background, colours, and fonts.
Although, you will not be able to customize CSS unless you get yourself a paid membership.
With a paid membership that costs 24.95$+ per month, you get unlimited access to premium templates. With MailMunch $75 package, you get both an access to their premium themes and the ability to use MailMunch on an unlimited amount of websites
Free – $499 Monthly
Unlike previous platforms, JustUno was created with professional digital marketers and agencies in mind. Don’t expect to have your exit popup running in no time, as JustUno requires a lot of manual customization.
With that being said, JustUno is definitely more than just an exit intent and op-tin form solution. While the majority of the pop-up services provide very limited templates, JustUno gives you access to dozens templates. You can customize them or even build your own sophisticated designs from scratch – your imagination is the limit.
Another JustUno feature that Marketers are in love with is segmentation. JustUno allows for a wide range of tailorings based on your audience actions on your website.
Users have also been raving about JustUno A/B testing and reporting functionality. With its advanced reporting capabilities, JustUno helps you to measure the success of your marketing campaign with ease.
Free – $1700 Monthly
With Klaviyo form builder you can easily create well-designed exit-intent popups without ever touching HTML and CSS.
You can also restrict popups to show them only based on the geolocation of your website visitors.
With Klaviyo popups you can get contacts into your Klaviyo lists without really configuring an integration.
The tool also tracks the source of the sign ups for new contacts. As a bonus, when a user sign-ups through one of the Klaviyo forms, the system immediately starts tracking the viewer’s web page behavior.
That helps to segment your popup messages and email flow more effectively.
The price of the Klaviyo membership depends on the number of contacts you have. Those Klaviyo users who have less than 250 contacts in their lists can send up to 500 email monthly without spending a penny. If you are just starting to build your email list, you can give Klaviyo a try without breaking a bank.
$14.92 – $54.92
Gamification is an excellent way to get your website visitors engaged. And this is exactly where Wheelio comes in handy.
The idea behind this exit intent popup js very simple. Website visitors leave their email in Wheelio form to get a chance to win a discount by spinning a virtual wheel.
Saying that online users love Wheelio would be an understatement. Many e-commerce businesses reported that their conversion exploded because of the Wheelio exit intent service.
The biggest drawback of this system is the fact that it is incompatible with some versions of IOS.
Another shortcoming of Wheelio is that there is no limit to how many times website visitor can spin the wheel, so people enter the same emails, or fake emails repeatedly to win the prize they want.
Do you use exit intent forms on your e-commerce website? What is your favourite exit intent and optin form service? Comment down below! Happy conversion everyone!